Below are commercials for American Car manufacturers.


What type of target group does this car type aim for usually? What ideal values and American Values are being portrayed? Why did they do this?



What value is Dodge trying to connect to their car? Do you think it worked and why?



What American Values are seen here? Why do you think GMC went this way?



What type of group is this company aiming for with this car? What are the ideal values and culture that are being described? What is the real culture and values?



This company starts out with the American Values and Ideal Culture then expands. What is this commercial trying to say about American values? Are they right?